![]() Like any good business owner, Mourad is aware of what her market wants. When out looking for new inventory, Mourad says she often stumbles upon cartoon character charms, with appearances from Mickey, Winnie the Pooh, the Tasmanian Devil, and her favorite, Tweety. "Through the ‘70s and ‘90s, Disney released a bunch of gold character charms, because that’s when a lot of its original characters came out," she said. Mourad credits this to nostalgia, as many people buy the charms as a reminder of childhood cartoons or favorite characters.Īnd, as rare as these charms may seem, Mourad says they’re mainly what she finds on sourcing trips at pawn shops and estate sales. "They’re about 60 to 70 percent of what I sell," she said. "I’ve also found a lot of Looney Tunes charms." Mourad, who began her gold business after buying turquoise and silver pieces from people on Instagram, says the charms are her best-selling items. "Most of the pieces I’ve found are Disney-related," Tasha Mourad, owner of business and Instagram page told Input in an interview. Many people buy the charms as a reminder of childhood cartoons or favorite characters. ![]() Gold charms in particular are the most desired, since they carry the most character - sometimes literally, taking the shape of popular cartoon figurines. Vintage gold is second-hand, hard-to-find, and often one-of-a-kind, which makes it utterly irresistible to shoppers. Tasha Mourad, in the past year, many consumers have tried to be more conscious of their consumption and shop more sustainably. ![]() ![]() Buyers simply have to follow seller’s accounts to be in the know. Funky handmade items, too, are thriving on Instagram, where sellers are able to create their own collections as curated as their feeds. The social media aspect of the app has historically been used by sneakerheads to find even the most coveted kicks, and prices can sometimes be lower than popular resale apps. Buying on Instagram also requires some research on the account you’re shopping from - you don’t want to end up paying hundreds of dollars for a piece that never arrives.īut for a platform with a lot of loose ends, Instagram is quickly becoming a new kind of miscellaneous market - one where people can find clothes, shoes, art, and, of course, jewelry all in the same place. Authenticity, value, and background are all factors you have to verify. There's a lot of trust involved in buying a piece from a random seller on the internet, especially for someone unfamiliar with gold. While apps like Depop and eBay have gained popularity as people were basically forced to online shop even more regularly since COVID-19 began to spread, buying clothing online is a much different story than investing in jewelry worth hundreds. Now, Instagram seems to be harboring a gold rush of its own. Accounts selling the pieces claim they’re all real gold, and their reasonable prices make vintage gold even more highly coveted. There, herringbone chains from the '80s, costume jewelry from the '90s, and vintage charms dating back to the ‘70s can all be found. Olivia Harris, place people are shopping is Instagram, where accounts have been turned into vintage gold marketplaces. As the demand for gold reaches its peak, where are consumers to go? But the same limits apply to pawn shops, jewelers, and estate sales, where real gold jewelry can be found. It credits flourishing sales to the extra cash consumers have with limited travel and dining out options. Even throughout the pandemic, when luxury goods suffered, the gold market stayed "relatively resilient," according to National Jeweler. Like the sneaker resale market, these long-lasting pieces are seen as investments - but gold will always hold value, while the footwear game is more volatile, and profit isn’t guaranteed. Instead, shoppers are seeking unique, vintage pieces, and are ready to drop all kinds of cash for one-of-a-kind jewelry. Gone are the silver mall-bought charm bracelets (shoutout to James Avery and Pandora) and chunky, diamond-encrusted chains of the '80s. While fashion sees a resurgence in these decades, jewelry trends are adjusting to modern times. Later in the '90s, gold silhouettes transitioned to slimmer, more dainty jewelry, eventually making way for the charm-frenzy that reigned over 2000s trends. In the 1980s - the era when Nike launched its iconic Air Jordan 1 - chunky gold chains and rings added to funky outfits, and became a symbol of prosperity. Gold, like a pair of sneakers, is essential to streetwear.
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